Robert Vogel

Vice President of Operations, Arbus Hospitality

Robert Vogel is Vice President of Operations at Arbus Hospitality, where he focuses on translating values into daily operations across independent hotels. His work centers on building teams, shaping guest experience, and ensuring that what a hotel stands for is reflected consistently in how it runs.

With over 15 years of experience in hospitality, Rob has worked across a range of brands known for strong identity and design, including Bunkhouse, Ace Hotel Group, Firmdale Hotels, and the Gramercy Park Hotel. He began his career at W Hotels, developing a foundation in guest service and operations that continues to inform his approach. Across these roles, he has focused on how culture, leadership, and operational discipline come together to create experiences that feel both distinct and authentic.

Through his work, Rob has seen how easily hospitality can drift from intention to performance. As sustainability and responsibility have become more visible in the industry, they have also, at times, been reduced to branding or surface-level gestures that fail to reflect the reality of operations. His perspective is shaped by the belief that what makes a hotel meaningful is not what it claims, but how it shows up day to day, through its people, its decisions, and its connection to place.

At CRH, Rob brings a grounded operational lens, helping ensure that responsible hospitality is defined by what actually happens inside hotels, not just how it is communicated. His experience reinforces the importance of aligning culture, operations, and accountability, so that responsibility strengthens both the guest experience and the integrity of the place itself.

Rob is committed to building environments that prioritize care, equity, and long-term thinking, with a focus on supporting teams and creating experiences that feel genuine rather than manufactured.