Thinking grounded in real hotels and real data.
CRH publishes perspectives, research, and field reports rooted in what's actually happening inside hotels, the tradeoffs leaders face, the data that does and doesn't exist, and what the industry needs to do differently.
We don't write about what hospitality should look like. We write from inside it.
Perspectives
This is where the conversation happens.
Hotel owners, operators, researchers, and industry leaders sharing what they’re seeing, thinking, and questioning about responsibility, performance, and what it actually takes to run a hospitality business with integrity
Hospitality has always known how to make care operational. Alexandra Suárez-Carlo explores how responsible hospitality must become something guests, employees, and communities can actually feel by designing experiences rooted in trust, closeness, and care.
The U.S. hospitality industry was built by immigrants. Right now, it's staying silent as they're being targeted. This is about what that silence costs.
Travelers want to make responsible choices. The industry's problem isn't commitment — it's clarity. Jay Rosen on why transparency, not complexity, will define the next decade of travel.
The most sustainable hotel Rob Vogel ever experienced didn't have a green program. It had soul. He went back recently. It was gone.
Most hotels can tell you how many rooms they sold. Very few can tell you how many people they served. That gap has consequences — for sustainability, efficiency, and what responsible hospitality actually means in practice.
We keep asking guests to fix a system they don't control. The hotels that recognize that first will own the next competitive advantage in responsible travel.
"Giving back" assumes the community wasn't there first. Erik Warner on why the most resilient hotels don't bolt community on — they build it in from the start.
Transparency isn't a values statement. It's a revenue strategy. Professor Leora Lanz on why honest communication is one of the most underused tools in hospitality.
What if the most memorable thing about a hotel stay wasn't the bed or the view — but the artist working in the lobby? The Uncommon Art Residency on why arts-driven hospitality is smart business.
The most interesting thing happening in wellness hospitality isn't a new treatment. It's the convergence of guest wellbeing, community impact, and environmental responsibility into a single business case.
The hospitality industry was built on a simple premise: care for others. Rebecca Ruf traces how commercialization fragmented responsibility across owners, operators, and investors — and makes the case for why reclaiming hospitality's original purpose requires more than good intentions.
Research
The most important questions in responsible hospitality don’t have good answers yet. CRH is working to change that.
Our research draws on operational data, workforce indicators, and guest behavior across real properties to build a clearer, more honest picture of what responsible performance actually looks like, and what it’s worth. We publish what we find, even when it challenges conventional thinking.
Responsibility doesn't have to show up as a sign on the bed or a box at checkout. It can be designed into the experience itself. This report shows how.
What does the data actually say about purpose-driven marketing? CRH board member and Boston University professor Leora Halpern Lanz, with contributions from CRH Founder Rebecca Ruf, breaks down the business case for wellness, sustainability, and community, and why marketing is the missing link.