Developing you Marketing Mindset - Bonus Chapter

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This bonus chapter, written by CRH founding board member Leora Halpern Lanz with contributions from CRH Founder & CEO Rebecca Ruf, is a companion to Lanz's award-winning book Developing Your Marketing Mindset: Real-World Lessons from Hospitality, an Amazon International Bestseller and winner of the New England Book Festival Business Book of 2025.

Where the book draws on real-world case studies and professional experience to show how marketing can be both strategic and empathetic, this bonus chapter provides the data behind those stories. It makes the evidence-based case that marketing wellness, sustainability, and community engagement isn't just good values: it's good business. From consumer trust and pricing power to loyalty and long-term revenue growth, the research is clear: purpose drives profit. And the missing link, more often than not, is authentic, visible marketing.

The chapter covers all three pillars (wellness, sustainability, and community) with supporting data and hospitality industry examples, and closes with practical guidance for any marketer or business leader ready to surface the good they're already doing.

To download the bonus chapter, complete the form below.